Target

Target is a Minneapolis retailer that operates general-merchandise stores in the United States.

The quick read Mixed record Reviewed Aug 22, 2026

The quick snapshot

Public concern on the record.

These are summaries, not scores. Open every receipt before deciding.

Public concern

Why people pushed back

In January 2025 Target ended or renamed several DEI and supplier-diversity efforts, including REACH and Supplier Diversity. Rev. Jamal Bryant and other Black faith and civil-rights leaders launched a “Target Fast.” Organizers still disagree about whether that boycott ended.

Policy shift
Several public diversity goals were scaled backIn January 2025, Target said it would conclude its three-year diversity goals, end the REACH initiative as planned, stop participating in some external diversity surveys, and rename Supplier Diversity to Supplier Engagement.Source: Target: Belonging at the Bullseye update ↗
National action
Black faith and civil-rights leaders organized a boycottThe 2025 “Target Fast” began as a 40-day action and later expanded. Organizers asked Target to renew DEI commitments and increase support for Black-owned banks and businesses.Source: Associated Press ↗
Status disputed
There is disagreement over whether the boycott endedSome national faith leaders announced an end to the campaign in March 2026, while Minnesota organizers said their consumer protest remained active. Target said its policies were not reversed as a result of the talks.Source: MPR News ↗

Aug 21, 2026 · The Cookout Editorial Desk

Target, Black consumers, and the gap between investment and trust

BLUF

Target pledged $2B+ with Black businesses, then rolled back DEI programs in 2025 and faced a Black-led boycott.

What happened: Black-business spending pledges

In 2021 and 2022, Target said it would spend more than $2 billion with Black-owned businesses by the end of 2025 and described a $100 million commitment to Black-led organizations. It also reported expanding Black-owned brands and a Forward Founders accelerator.

What happened: 2025 DEI and supplier-diversity rollback

On January 24, 2025, Target said it would conclude three-year diversity goals, end REACH as planned, leave some external diversity surveys, and rename Supplier Diversity to Supplier Engagement. The company called this a transition. Organizers called it a retreat from public commitments made to Black consumers and suppliers.

What happened: 2025 Target Fast boycott

Rev. Jamal Bryant and other Black faith and civil-rights leaders launched a 40-day “Target Fast” in March 2025 and later continued it. They asked Target to restore DEI commitments and do more business with Black-owned banks and suppliers.

The Cookout read

Mixed. The spending pledges and the 2025 policy shift are both on the record. They measure different things: dollars out the door versus whether those commitments held when politics changed.

Open the primary source ↗

Now / update

Where the record stands.

Last reviewed Aug 22, 2026. This is present-day status, not a new verdict.

As of March 2026, some national faith leaders said they were ending the yearlong campaign. Minnesota organizers said their consumer protest was still on. Target said it did not reverse the 2025 policy changes because of those talks.

There is no single, uncontested answer to whether the Target boycott is over. Last reviewed August 22, 2026.

Source file

Open the full passages.

Links may change after publication. Dates describe the event or publication listed in the record.

01
Target: Belonging at the Bullseye update
Several public diversity goals were scaled back · Jan 24, 2025
Read source ↗
02
Target corporate newsroom
Black-owned business spending commitment · May 10, 2022
Read source ↗
03
Associated Press
Black faith and civil-rights leaders organized a boycott · Mar 5, 2025
Read source ↗
04
Target corporate newsroom
Investment in Black-led organizations · Oct 12, 2021
Read source ↗
05
MPR News
There is disagreement over whether the boycott ended · Mar 11, 2026
Read source ↗
06
Target corporate newsroom
Support for Black entrepreneurs · May 10, 2022
Read source ↗

Community temperature check

Boycott Target?

Results are public. Log in to cast one vote per account. This is community opinion—not a factual rating.

BoycottPause spending until concerns are addressed. 100%1 vote

Don't boycottThe full record does not support a boycott. 0%0 votes

Still decidingI need more information first. 0%0 votes

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Boycotts are collective tools. This poll shows reader sentiment only; it does not claim to represent all Black consumers or every organizer.

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