Consumer goods · PG

Procter & Gamble

Procter & Gamble is a Cincinnati consumer-goods company that makes household and personal-care brands such as Tide, Pampers, and Crest.

The quick read Mixed record Reviewed Aug 22, 2026

The quick snapshot

Public concern on the record.

These are summaries, not scores. Open every receipt before deciding.

Public concern

Why people pushed back

The Talk, The Look, and The Choice are advertisements and brand films, not grants. The $5 million is described as an initial contribution, not a multi-hundred-million closeout. This file does not treat Super Bowl-scale airtime as cash in Black institutions.

Ads vs grants
Ads are not a substitute for the $5 millionMarketing Dive noted that The Choice (2020) was part of a multimillion-dollar advertising push addressing racism. Airtime and creative are not the Take On Race Fund. This profile does not convert an ad campaign into a verified grant total beyond the stated initial $5 million.Source: P&G ↗

Aug 22, 2026 · The Cookout Editorial Desk

P&G put racial bias on television and $5 million into a fund

BLUF

P&G’s The Talk named bias facing Black Americans, then it started a $5M Take On Race Fund for groups including NAACP LDF.

What happened

P&G released The Talk in 2017 and The Look in 2019, short films about racial bias in Black family life and daily public life. In 2020 it said it had established a Take On Race Fund with an initial $5 million for justice and opportunity groups, naming NAACP LDF, UNCF, and others.

The advertising spend around those films is a separate marketing outlay. This file does not treat Super Bowl-scale media as grants.

The Cookout read

Mixed. Few mass advertisers put Black parents’ “talk” on national television. That is not the same as a large, independently audited racial-equity budget. The documented cash start is $5 million.

Open the primary source ↗

Now / update

Where the record stands.

Last reviewed Aug 22, 2026. This is present-day status, not a new verdict.

The Take On Race Fund was announced as an initial $5 million. Later totals are not independently verified here.

Last reviewed August 22, 2026.

Source file

Open the full passages.

Links may change after publication. Dates describe the event or publication listed in the record.

01
P&G
2020: Take On Race Fund with initial $5 million · Jun 1, 2020
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02
P&G
Ads are not a substitute for the $5 million · Jun 1, 2020
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03
P&G Values in Action
The Talk and The Look named racial bias facing Black people · Jan 1, 2017
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