H&M

The New York Times reported the image was widely criticized because monkeys have long featured in racial slurs. The Guardian noted similar jungle-themed tops modeled by white children. H&M first said it apologized to anyone offended; the next day it said it had got the product wrong. An apology is the company’s word, not a racial-equity program.

• Product pulled
  January 2018: “Coolest monkey in the jungle” hoodie adThe New York Times reported on January 8, 2018, that H&M apologized for an online-store image of a Black child wearing a hoodie that said “coolest monkey in the jungle.” The company removed the image and said it would pull the shirt from stores worldwide. The Times noted the monkey reference’s history as a racial slur. The Guardian reported that similar designs were modeled by white children.Source: TIME ↗
• Store protests
  Protests followed the 2018 hoodie image, including in South AfricaAfter H&M’s “Coolest monkey in the jungle” hoodie image spread, the Guardian and other outlets reported store protests, including in South Africa. H&M had already apologized and said it would pull the garment. Protest is public response, not a court finding. It is part of the same 2018 episode, showing the image did not stay an online-only controversy.Source: The Guardian ↗